CHARLES NORMAN

BACK TO BASICS AMBASSADOR

Charles is an entrepreneur, involved in the motor trade industry,  building industry and facilitates and hosts sporting events. He grew up in the Eastrand and always loved all kinds of sport.   

He studied Human Resource Management and Industrial Psychology between competing in duathlons and triathlons.

Charles is a Back to Basics Nutrition ambassador.  He uses our products under direction of Tanya Alberts, a dietician specialising in sport nutrition.  Read more about his journey and how Back to Basics products have assisted him in his love and passion for sport. 

Charles  then got involved in Motorsport racing and off-road bikes and quads and broke his back in a quad bike accident.

“This was and wasn’t a setback in my life.  While resting and allowing my back to heal I  realised my outlook on sport needed some adjusting. I was so competitive that I never realised there was so much more to sport than just winning.  

I realised how to love sport even more than before.  Now-winning to me is helping people in sport, whether it be to crawl a 5km, run a 5km, or run a marathon. Even just to get them to the finish line is a win. “

I was under the impression that I had to be a world champ in order to have the ability to help people to succeed-I was wrong-passion and love for sport is more important.

Winning an event gives us all a feeling of satisfaction, but it doesn’t necessarily have to be a 1st place.  It can be helping the over-weight guy, who has never run before, finish his 1st 5km, or the 10 year old kid get his personal best, or even helping the pro up front who might have torn a hamstring get to the finish line.

WHY AM I INVOLVED IN SPORT?

I have a love for sport, from participating in events, helping out at events and the interaction with other sportsmen.

Running in specific is my passion, it is food for my soul!

Participating keeps me fit and healthy,  sets challenges and I get to meet wonderful people. The interaction helps me to help and motivate other athletes. I also learn a lot from other athletes and they motivate me too.

HOW AM I INVOLVED IN SPORT?

I am a regular participant in various sports, mainly trail running followed by squash, tennis, cycling, and rowing.  Besides participating, I help out at some of the events and host a few of my own events.

I am a registered soccer coach. I used to coach kids under the age of 9 at the local soccer club and I also coach youngsters in the area where I work at the local park.

WHAT DO YOU DO FOR YOUR COMMUNITY?

Myself and 2 friends take kids from the streets and coach them.  We don’t only teach them soccer, but try help direct them in the right direction in life.

There’s a phrase, “Uncoachable  kids become unemployable adults”.  I believe that if we keep them off the streets.  

Less chance of them becoming drug addicts, which is a major problem in our country at the moment, and who knows,  maybe we can make a star in the rising…

 

WHAT ACHIEVEMENTS HAVE YOU HAD IN SPORT

I played Provincial rugby in high school, and received colours for cross country and athletics.  I was nominated as the athletics captain in school.

After completing high school I ran provincially and attended the Junior SA Duathlon Champs.

  • In 2016 I got a world record for completing the most officially timed night runs in a calender year.
  • In 2017 I received an award for doing the most trail runs in South Africa.
  • Last but not least, over the last 2 years I have helped many people achieve personal bests.

WHY AND HOW I ACHIEVE SO MANY RUNS

I participate in so many events to prove to myself and others that it is possible. I also do it for the love of the sport and the people.

I achieve this by making fitness and health one of my top priorities and incorporating it as my training.

With doing so many events my work hours have been reduced but I manage as I have realised health is more important than wealth. It was difficult in the beginning to bring about a balance between my work, family and sport. As time has gone on I have managed a better balance. I now have my family involved in a lot of the events I do, from facilitating to supporting at the events.

HOW HAS CORRECT NUTRITION IMPROVED MY PERFORMANCE

Since I have corrected my nutrition (the correct diet along with Back To Basics Supa Shake and Supa Energy drinks) I have lost 13kgs of excess weight.  Of the weight I lost, 80% was fat.  My body fat percentage has dropped from 30% to 20%. This has helped improve my running times by 15%.

It has also improved my squash game by making me faster on the courts. I also have more endurance in my sports.  My recovery time is also much faster now especially with the help of drinking Back To Basics Supa Energy drinks.  I now find myself 3 times more often on the podium.